About

We build small businesses that can scale nationally.

We combine proprietary research, global talent, and strategic acquisitions to build companies in industries that have strong economic and demographic tailwinds.

Our core areas of expertise include:

  • Identifying industries with major economic tailwinds

  • Building companies with strong business moats

  • Using strategic acquisitions to scale to new markets

  • Leveraging a global workforce to improve the customer experience

  • Using automation and ai to empower customers and employees

About Deven Soni

I’m a serial business buyer/starter.  I grew up in the SF Bay Area, studied finance at UC Berkeley and now live in Las Vegas with my wife and kids.

Brief Timeline

  • 2023 – Founder of Main Street Alpha & CoFounder of Sapien AI.

  • 2021 – Co-founder of Snowball Industries.  A $40M Revenue HVAC Roll-up

  • 2018 – Co-founder of Acquira. An incubator for main street business acquisitions

  • 2014 – Co-founder Wired Investors. Fund that acquired 14 online businesses

  • 2012 – Co-founder Sprayable Inc. a VC-funded DTC supplements company

  • 2006 – 2012 Private Equity Investor (Goldman Sachs, Highland Capital)

  • 2002 - 2006 Investment Banking & M&A (Lazard, NexTag)

  • 1998 - 2001 Studied finance at UC Berkeley

In the Media

I’ve been featured in hundreds of media outlets for the projects I’ve started – including the following:

Fun Stuff (for me anyways)

Cash Flow Investing

Apart from building companies, I’m a big fan of unorthodox cash flow investing strategies. My children are very tired of hearing about tax liens, litigation finance, and decentralized finance.

Tax Optimization

I spend way too much time researching tax credits and the regular changes in the tax code. To me these are way more fun than watching spectator sports.

Travel

I love to travel with my family. I’ve been to all seven continents and plan to visit every country in the world before I’m 50. Favorite trips include Antarctica, Japan, Spain, and South Africa.

Food

In another life, I’d probably have my own travel cooking show. I love discovering new restaurants all over the world and and trying to recreate dishes at home.