We build companies - and then turbocharge them using research, global talent, and M&A
Deven Soni
About the founder
I’m recovering institutional investor (Goldman Sachs, Highland Capital Partners) turned business buying addict (20+ acquisitions since 2014).
I launched Main Street Alpha as a holding company that smashes together the scale and rigor of institutional investing with the entrepreneurial grit and hustle of small business ownership.
The Approach
Industry Tailwinds
The world is changing faster than ever. Consumer sentiment, technology, and demographics are very different than they were just a few years ago. We focus on analyzing these trends (and what isn’t changing) to find the next great opportunities.
Win-Win Structuring
Incentives are everything (hat tip to Charlie Munger). We believe that structuring opportunities with the right incentives for all parties (employees, investors, partners, and customers) can lead to win-win relationships for all parties.
Systematic Growth
We believe predictable growth comes from great people using great systems. Remote work and automation/ai empower a wider pool of talent to make an outsized impact. We aim to maximize the impact of these trends on our portfolio.
The Portfolio
Snowball Industries
Snowball Industries is a holding company that buys and grows hvac and plumbing companies across the United States. We have made 6 strategic acquisitions since 2021.
Visit Snowball
Matador Holdings
Matador is a platform that enables a global network of users to buy, sell, hold and ship gold & other precious metals directly from their smartphone. The Company is currently in private beta.
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Sapien AI
Sapien is a turnkey service for high-quality data labeling that helps mid-market AI models close the performance gap with Big Tech. Sapien provides instant access to a global pool of labelers.